Well, as I mentioned, the '-no kami' title was for the most part honorific
by the sengoku period. The title seems to have become widespread in the
Kamakura Period, when it was based in fact (often being given to shugo
houses). By the Ashikaga age, the title was simply a sign of esteem.
In a similar vein, even more ancient titles were still being used in this
honorific fashion - Nakatsukasa, for example, was one of the 8 offices
established by the ancient Yoro revision of the Tiaho Code. As an example,
Tokugawa retainer Honda Tadakatsu was awarded the title Nakatsukasa-taiyu in
1586 on a visit to Toyotomi Hideyoshi. Obviously, Tadakatsu really had
nothing to do with the 'Ministry of the Central Office' (Nakatsukasa), nor
did Shimazu retainer Hishijima Gunai-shoyu Kunisada (d.1600) have much to do
with the ancient 'Ministry of the Imperial Household' (Gunai/Kunai).
As for who exactly handed out these titles, I actually have not read much on
that. My assumption is that the Court was petitioned in individual cases to
Ok the awarding of the titles in question (as opposed to the Court doing so
of its own volition as a rule, as literally hundreds - if not thousands - of
'-no kami''s were walking around at any given time, if one is to judge by
retainer registries). I do know of any number of specific examples, one of
which involved Takeda Shingen. At the time of his coming of age,
representatives of both the the court and shogunate were in attendance. At
that time he was allowed to use the 'Haru' from the name of the then-shogun,
Yoshiharu, as well as the title 'Shinano no kami'. Around 1560 the Court
awarded Mori Motonari and his eldest son Takamoto various titles (including
'Mutsu no kami' for Motonari and 'Daizen-daibu' for Takamoto) in recognition
of gifts and donations they had sent on the occasion of the Emperor
Ogimachi's enthronement in 1559.
Perhaps the liberal use of titles harks back, at least in spirit, to ancient
China, where one saw a bewildering array of colorful titles in circulation.
Certainly, sai-tai-shogun seems to have a Sino-inspired basis.
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